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About Us
About Us

Founded in 2010 as Just Ballerinas, the concept was to create a range of beautiful ballerina inspired flats with a difference.  Starting with our iconic flat, ‘Bananas’ which incorporates our signature hidden in-built wedge, and moving on to ‘Rome’ our best-selling stunning tassel loafer the brand flourished. 
In demand and with the need to branch out from ballerina inspired shoes to classic loafers and boots, Just Ballerinas was re-branded in 2013 as Elia B, London with much investment going into making a beautiful brand even more so.
The collection now has a wide range of timeless classics, including our iconic styles ‘Loaf About’ the penny loafer, ‘Gilly’ the tassel loafer and ‘Softy’, our much sought after driving shoe.  Ever expanding the brand is currently stocked in many leading fashion boutiques in Britain including The House of Fraser, Oxford Street.

Elia B creates classic shoes with a modern touch, focusing on the concept that the most desired styles are the ones we come back to time and time again.  We rework our classic styles every season with contemporary details creating original, fashion-forward pieces.
Product development is our highest priority and we ensure our designs are always forward-thinking.  Research, trend-led designs, careful choice of leathers, colours and embellishments and the adjusting of samples  ensure a flawlessly finished shoe every time.
At the heart of our shoe creation process is our commitment to the craftsmanship of leather. We source the very best leathers in Europe, making trips to the studios of our leather artisans to ensure that the shoes are crafted to the highest standard.

About Us